who we are
WHO WE ARE
QUALITY, RAW MATERIALS AND ATTENTION TO DETAIL
Pink Memories is a family-run brand born about 15 years ago from the professional idyll between Claudia and Paolo Andrei. The entry of their children Leonardo and Sofia Maria, after studying communication and fashion between London and Milan, renewed the business objectives and development strategies. The brand is founded on values centered on the quality of raw materials and attention to detail, which has made Pink Memories recognized in the fashion world. Digital innovation, marketing (online with social media and offline with owned mono-brand stores) and the e-commerce world are other key points of the brand. Now the brand and the company continue to grow towards an increasingly international and digital perspective.
our history
2007
Claudia and Paolo Andrei decide to join together professionally, as well as in life, and create the Pink Memories brand. With a great background in the world of fashion, the first with the family company that produced handmade sweaters with her grandfather and then with her parents she worked as a private label for important Made In Italy brands such as Salvatore Ferragamo, and the second with professional experiences focused on denim and men's fashion, the two merge their talents to give life to Pink Memories.
2009
The slip is born: in 100% silk and French lace from the Calais looms, this iconic garment is produced in more than 100 colors and is still part of the Pink Memories collections. Currently the slip dress has been modernized with the use of stretch viscose and a more fitted silhouette, but it is always the protagonist and best-seller of the collections, both spring/summer and autumn/winter.
2011/2012
The brand reaches fame and is acclaimed by Italian and international buyers: turnover continues to grow as does Claudia and Paolo's desire to evolve and find new strategies.
2014
After studying marketing and communications in London, his son Leonardo joined the company. Attention to digital innovation, with particular focus on e-commerce, and marketing, online with social media and offline with attention to multi-brand retailers, mean that Pink Memories does not stop its growth, but rather conquers a new segment of the public and customers.
2017
Sofia Maria, nine and a half years younger than Leonardo, also joins the company after various experiences between London and Milan, bringing a breath of freshness and innovation. In addition to dealing with the production of photo/video content for Pink Memories, it was his intuition to launch a strategy of opening single-brand stores in strategic locations.
2020
In the midst of the Covid pandemic, it was decided to open the first Pink Memories mono-brand store in Forte dei Marmi in June: it was an immediate success!
2021
At the beginning of the year the second mono-brand store opened in Via della Vigna Nuova in Florence. Completely renovated in the brand's corporate colors, the shop immediately becomes a point of reference for the many tourists present in the Tuscan capital.
2022
In September, during Fashion Week, Pink Memories arrives in Milan with the opening of the third mono-brand store, in the Brera district.
WHAT'S YOUR NEXT
PINK MEMORIES?
COME AND VISIT US
OUR STORE IN FLORENCE
Via della Vigna Nuova, 14/R Firenze
Tel. +39 055 288072 - Cell. +39 320 3455319 (solo Whatsapp)
firenze@pinkmemories.it
Opening Hours:
Monday-Saturday: 10:30-19:30
Sunday: 11:00-19:00
COME AND VISIT US
OUR STORE IN MILAN
Via Solferino 14, 20121 Milano
Tel. +39 02 64085187 - Cell. +39 333 4787938
milano@pinkmemories.it
Opening hours:
Monday-Saturday: 10:30-19:30
Sunday: 11:00-19:00
COME AND VISIT US
OUR STORE IN FORTE DEI MARMI
Via Stagio Stagi, 40 Forte dei Marmi
Tel. +39 331-6145055
fortedeimarmi@pinkmemories.it
Opening Hours:
Monday-Sunday: 10:00-13:00, 15:30-19:00